Education
Massachusetts College of Art & Design Boston, MA | 2007 – 2011
BFA Degree in Graphic Design
Buckinghamshire New University
England, UK | 2005 – 2006
Completed 1 and 1/2 YRS of Advertising & Design Program
East Berkshire College
England, UK | 2003 – 2005
National BTEC Diploma in Art & Design, AS/A2 Level in Traditional Dark Room Photography, Key Skills Level
Qualification in Computing
Skillsets
Design Strategy & Vision
Product & Platform Strategy
Executive Storytelling
Human-Centered AI Design
AI-Enabled Prototyping
User Research & Usability Testing
Cross-Functional Leadership
Workshop Facilitation
Design Mentorship & Coaching
Hiring & Team Building
References
Available upon request
LinkedIn recommendations
eBay | Senior Staff Product Designer
Remote | Mar 2023 –Present
Senior Staff Product Designer in the Buyer, Community & Search organization, leading horizontal initiatives across personalization, community, and discovery for 134M buyers. Previously design lead for the Fashion focus category.
Spearheaded size personalization from 0→1, creating the blueprint for personalization across eBay
Led 5+ designers to launch size personalization across complex fashion categories, securing C-suite buy-in
Identified critical market gaps through competitive analysis, shaping product strategy
Proactively pioneered new frameworks shaping the future of personalization and recommendations
Led cross-org discovery for redesigned member profiles, aligning 20+ partners across five teams
Created sprint models and ways of working adopted by teams across the org
Defined team mission and values through workshops that shaped design team culture
Mentored rising designers inside and outside eBay in strategy, storytelling, and craft
Twitter | Staff Product Designer (2022), Senior Product Designer (2021–2022), Product Designer (2020-2021)
Remote | Sep 2020 –Nov 2022
Design lead on the Ad Formats team, owning strategy and design for new ad formats and monetization concepts, from early vision through execution.
Led creative innovation for Twitter’s ad experiences, driving impact for advertisers and the business
Balanced Twitter’s ad flywheel of people, advertisers, publishers, and the business, serving every side
Led design strategy for Amplify Sponsorships, Twitter’s fastest-growing brand revenue line (41% YoY)
Presented Amplify sponsorship concepts to top advertisers like Pepsi at Twitter’s Customer Summit
Drove the vision for Posters, a full-funnel ad format sized at a potential 5-10% revenue lift
Redesigned Conversation Cards into an interactive format, fast-tracked straight to beta
Led monetization visioning for Spaces, turning 200+ ideas into leadership-backed concepts
BetterUp | Senior Product Designer
Remote | Sep 2017 – Apr 2020
Product design lead across member and coach experiences, evolving the coaching platform through a period of rapid growth.
Led design and launched a relationship-driven product model in 4 months, enabling scale to 100K+ members
Designed On-Demand Coaching, connecting members with a coach 24/7 within one hour
Launched coach tools to re-engage disengaged members, quickly lifting coach NPS
Helped scale the design team from 2 to 10+ as a core hiring panel member
Established persona research methodology, turning generative insights into product strategy
Fitbit | Senior Product Designer (2016–2017), Product Designer (2015–2016)
Boston, MA | July 2015 – Sep 2017
Product design lead for goal setting, weight, nutrition, and hydration experiences in the Fitbit app.
Led design to launch Personal Goal Setting, a CES-featured experience completed by millions
Designed feature improvements across weight, nutrition, and hydration, enhancing everyday health tracking
Partnered with product to shape strategy roadmap for weight and nutrition team
Co-led foundational research and persona development that grounded weight and nutrition product decisions
Presented interactive prototypes to the CEO and executive leadership, driving alignment on product direction
Delush Polish | Founder & CEO
Franklin, MA | Jan 2013 – Present
Delush Polish is a successful, eco-conscious, vegan nail brand that specializes in providing customers with unique shades that embrace creativity and individuality.
Designed, manufactured from scratch and launched over 150+ products
Built brand following across social media platforms to 45k+ followers
Crafted brand identity and developed product roadmap and yearly strategy
Photograph and edit all creative promotional collection imagery quarterly
Processing, packaging and shipment of products at a high volume
Expanded wholesale distribution and launched product in 10+ countries globally
Daily social media management and social media content creation
Customer care service provider
Isobar | Senior Visual Designer (2013–2015), Visual Designer (2011–2013)
Boston, MA | May 2011 – July 2015
Isobar is a global agency that delivers experience-led transformation, powered by creativity.
Conceptualized and executed compelling interactive experiences
Lead designer on NBC Sports' on-demand fitness streaming platform, Radius
Projects spanned web, mobile, tablet and streaming on-demand platforms
Select clients: NBC Sports, HBO, Avis, Royal Caribbean, Reebok, Scottrade and Fidelity.
Wallwork Curry McKenna | Creative Studio Intern
Charlestown, MA | Jan 2011 – Apr 2011
Designed marketing initiatives and created digital/print assets for clients such as Summer Infant, Crystal Run Health Care, Harvard Pilgrim and AAA.
The Barbarian Group | Creative Design Intern
Boston, MA | Sep 2010 – Dec 2010
Created digital assets for branding materials for clients such as Sears, Kashi and Lenovo.
Brightcove, Inc | Creative Design Intern
Boston, MA | Sep 2010 – Dec 2010
Conceptualized and designed for digital and print marketing campaigns and provided user experience support.