About

For 16+ years, I’ve worked as a user-centered designer and leader, striving to improve the quality of people’s lives by disambiguating challenging problems and translating them into intuitive, research-anchored solutions for global audiences. Along the way, I’ve partnered with Fortune 500 companies, fast-moving startups, and household names like eBay, Twitter, BetterUp, Fitbit, HBO, and NBC Sports.

My expertise lives at the intersection of strategy, systems thinking, and craft. I help teams frame the right problem, rally leaders around a clear vision, and carry it all the way through launch. Most recently, I’ve been shaping the future of personalization and recommendations, and bringing AI into how I explore, prototype, and build.

Growing other designers is one of the most rewarding parts of my work. I’ve mentored designers at every stage, spoken on early-career panels, and helped scale BetterUp’s design team from 2 to 10+.

Areas of focus

• Design strategy and vision

• Personalization and recommendations

• Human-centered AI design and AI-enabled prototyping

• Executive storytelling and cross-functional leadership

• Research-driven product thinking

• Workshop facilitation

• Mentorship, coaching, and team building

Beyond product design, I founded and ran Delush Polish, an eco-conscious vegan nail brand celebrating creativity and individuality. I launched 150+ products, built a following of 45K+, and sold in 10+ countries. It taught me what it takes to build something from scratch, from product to brand to business.

Connect with me on LinkedIn or grab my Resume. I’m based in Massachusetts (EST) and work remotely with teams everywhere. Fancy a chat? I’d love to hear from you: adrianna@adriannagonzalez.com