Step-by-step interactive guide to help you set smarter goals.

My Role: UX/UI Lead Designer / Art Director at Fitbit

Personal Goal Setting, is a guided interactive feature, that generates appropriate goals taking into account your Fitbit tracker data and where you are in your health and wellness journey.

Research shows that people who set goals are more successful. But not all goals are created equal; the ones that are SMART (specific, measurable, attainable, realistic, timely) tend to be more effective. Personal Goal Setting sets users up for success by helping them set approachable and achievable goals.

The Personal Goal Setting feature was a challenging, comprehensive and complex project. As the sole designer on the project, I led the UX/Visual design effort by templatizing the logic behind the scenes, developing a simple yet elegant user interface, art directing the illustration and copy efforts and working closely with product, engineering, QA and marketing.

Since launch, Personal Goal Setting has been completed by millions of users, featured at CES and various other news outlets.